Annie Lawless, Co-Founder of Suja Juice and Certified Holistic Health Coach (CHHC), is a health and wellness guru, who embodies Suja’s underlying message that encourages people to live a long, beautiful life. She plays a key role at Suja, bringing years of experience and firsthand knowledge in holistic nutrition and well being to every aspect of the company.

Annie developed a passion for health and nutrition as a teenager after years of managing her own food sensitivities. She saw her health vastly improve when she began juicing and following a modified organic diet. She later strengthened her knowledge for health and nutrition through her work as a yoga instructor and during her training at the Integrative Institute for Nutrition, where she spent time studying the health benefits of dietary and physical influences on the body and mind.

She not only serves as a brand spokesperson, but also speaks regularly on the topics of juicing, natural health and wellness at some of the nation’s leading conferences and events, including TEDx. In 2014, Annie was honored by Forbes magazine as one of only 13 female founders on the magazine’s list of America’s Most Promising Companies.

When not in the kitchen helping develop Suja’s latest juice recipe concepts, or on the road, Annie spearheads consumer education for Suja, including blogging on behalf of the brand and sharing her innovative recipe creations with Suja fans on the company’s social media platforms.

On Today's show Annie will share:

- How and why she got into juicing
- How social media is helping Suja Juice expand their brand
- How she and Eric found investors
- Advice for aspiring entrepreneurs
- Plus much more...