Bobbi Paidel is the Founder and Creative Director of Tribe of Lambs, a for purpose jewelry brand working for the rights and lives of HIV Positive Children in India.  Bobbi’s passion and expertise shines through Tribe of Lamb’s high quality, high demand products. She received formal training at the University of Calgary when she completed her B.Sc in 2009 and Central Saint Martins in London UK where she completed her Diploma of Fashion Styling in 2012.

Bobbi has an extensive resume in the fashion industry, working in Toronto, New York, London, Sydney and Vancouver. She worked under Canada’s premier artist agency as a stylist and co-founded fashion, photography and art magazine FRISCHE which reached worldwide distribution. Her background also includes product design, photography, eCommerce, creative direction, client relations, dance and travel. 

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