You have this amazing idea that you just know will be an instant hit! But then reality hits. You lose the momentum, and your idea never takes off.

That’s a challenge that people face in daily life, and one that companies face when attempting to introduce a product to market. Peter Ciulla, founder of the technical and project management services company Grand Summit Group, has seen this play out well and poorly for over 20 years.

“The challenge is art and products are kind of different,” he shares, noting that a product has a variety of audiences from customers to investors and regulators. Meeting the requirements of all of these constituents and others is an important step in keeping the artistic momentum alive.

Hear episode 6 of the Tech on Tap Podcast to learn what small companies and big companies can do to overcome the challenges of new product introduction. Hint: a good team with the right people is key.

To get help navigating the new product introduction process, send Cuilla an email at [email protected] or visit grandsummitgrp.com.

Thank you to Benztown for their sound design of the Podcast's intro and outro!