Key Links

• https://criknutrition.com/
• https://youtu.be/RW-wi0wfJ28
• https://youtu.be/75mG3NnYYHk

In this episode, founder Alex Drysden talks about the business model of a disruptive supplement company, following your WHY in the face of challenge, and building a brand to change people's mindsets.

• What is Crik Nutrition? How did it start?
• Why are crickets good for us and for the planet?
• Why is it taking so long for cricket-based foods to hit the market?
• Are you developing your own farming, or focusing on brand development?
• How do you maintain sustainable sourcing and methods?
• How do you create a disruptive business model with e-commerce?
• What has been the most important thing to keep you going when Crik seemed like it wouldn't work?

Listen in to hear what it takes for a mission-driven e-commerce company to change the insect stigma and disrupt an unsustainable industry.