Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce ..

China clamps down on VPNs in censorship push

Jan 19th, 2018 6m 23s

Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor ... Re

Facebook to decrease visibility of business posts

Jan 16th, 2018 4m 47s

Global marketing news – 16th January 2018 The social media giant Facebook has announced that it is to change its algorithm that decides what content to show in users’ news feeds. Google AdWords is to get rid of review extensions ... Read More

New version of Google Search Console being rolled out

Jan 12th, 2018 5m 35s

Global marketing news – 12th January 2018 A new version of the Google Search Console has started rolling out to all users. The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform

Naver criticised for manipulating suggested search terms

Jan 9th, 2018 5m 1s

Global marketing news – 9th January 2018 Naver has been criticised for removing certain suggested search terms from its search results. Baidu is facing legal action for illegally obtaining user data. Amazon has announced that its digital assist

New social media law comes into effect in Germany

Jan 5th, 2018 6m 4s

Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their pr

Search engine marketing year in review 2017

Dec 20th, 2017 6m 14s

Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wi

Many companies unprepared for GDPR

Dec 15th, 2017 5m 22s

Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been ... Read Mor

Baidu Launches China-Friendliness Test For Japanese Websites

Dec 12th, 2017 5m 27s

Global Marketing News – 12th December 2017 Baidu has launched a service that tells Japanese companies if their websites are suitable for China, the EU has adopted new VAT rules for ecommerce websites, and research has examined the popularity of

Google Launches Google Go App For Emerging Markets

Dec 8th, 2017 4m 53s

Global Marketing News – 8th December 2017 Google has launched a new app called Google Go, eMarketer has published its latest forecasts for global internet and mobile usage, and WeChat is the most used new media app in Macau. Visit Webcertain.tv

Google Increases Length Of Snippets In Search Results

Dec 5th, 2017 4m 55s

Global Marketing News – 5th December 2017Google has increased the length of snippets in its search results, WeChat Pay is to launch in Malaysia, and research has found that the Vietnamese ecommerce market is one of the fastest growing in the

US Display Advertising To Grow 70% In Next 4 Years

Dec 1st, 2017 4m 41s

Global Marketing News – 1st December 2017US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service.Visit

Yandex Launches Fast-Loading Turbo Pages

Nov 29th, 2017 5m 45s

Global Marketing News – 29th November 2017Yandex has launched fast-loading Turbo pages, travel brands are increasingly taking part in Black Friday deals, and Google Shopping has rolled out several new features.Visit Webcertain.tv to watch th

EU Formally Agrees To End Geo-Blocking

Nov 27th, 2017 5m 38s

Global Marketing News – 27th November 2017The EU has formally agreed to end geo-blocking, Yandex has revealed its plans for the Russian mobile search market, and research has found that Facebook usage is falling dramatically.Visit Webcertain

Bing Launches Black Friday Flyer Ads

Nov 21st, 2017 5m 17s

Global Marketing News – 21st November 2017Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses.Visit Webcertain.tv to watch the full bulletin o

Singles’ Day 2017 Breaks Ecommerce Records In China

Nov 17th, 2017 5m 40s

Global Marketing News – 17th November 2017Singles’ Day 2017 broke ecommerce records in China, Facebook has introduced four new tools designed to help businesses advertise internationally, and advertisers on Snapchat can now add Context Cards

Bing Ads Launches Exact Match Impression Shares

Nov 14th, 2017 4m 49s

Global Marketing News – 14th November 2017Advertisers on Bing can now view exact match impression shares, Amazon has expanded its Influencer Program to include Instagram and Twitter, and Apple has launched a new feature in its App Store.Visi

Fastest Growing European Ecommerce Markets Revealed

Nov 10th, 2017 5m 33s

Global Marketing News – 10th November 2017Research has predicted which European countries will be the fastest growing ecommerce markets over the next 5 years, Google is coming under attack in South Korea, and the Chinese social media company

Big Global Opportunities For UK Retailers This Black Friday

Nov 7th, 2017 5m 25s

Global Marketing News – 7th November 2017UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rival

Bing Shopping Campaigns Launch In Canada And India

Nov 3rd, 2017 5m 11s

Global Marketing News – 3rd November 2017Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise th

Google Changes How It Chooses Which Results To Show Users

Oct 31st, 2017 5m 48s

Global Marketing News – 31st October 2017Google will start ignoring which country version of the search engine users are using when serving its search results, the social media app Line is losing users, and research predicts that the majority

Google Introduces New Features To Help Sellers

Oct 27th, 2017 5m 11s

Global Marketing News – 27th October 2017Google has introduced a range of new features to help sellers, research has uncovered the best ways to drive app installs, and the Russian search engine Yandex has released its figures for the last qua

Amazon Winning India’s Ecommerce Battle

Oct 24th, 2017 5m 24s

Global Marketing News – 24th October 2017Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK onlin

Google Launches Faster Search Feature In Africa

Oct 20th, 2017 5m 30s

Global Marketing News – 20th October 2017Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online.Visit Webcert

Apple Search Ads Launched In New Countries

Oct 17th, 2017 5m 14s

Global Marketing News – 17th October 2017Apple has made Search Ads available to advertisers in more countries, the Russian internet giant Yandex has launched a digital assistant called Alice, and research has found that ecommerce in Spain gre