From selling bolis and mangoneadas door to door in Mexico at age 12 to owning her dessert shop in Arizona, Verónica Flores-Mateo has always worked towards being a leader in business and elevating the Mexican culture. This idea of elevating Mexican culture began as a conversation in Verónica’s living room - And that’s how Azuquita was born. Azuquita is a dessert shop in Arizona that puts a modern twist on Mexican childhood treats such as Gansitos and Mazapan. It uses these nostalgic flavors and turns them into American desserts. Her brand has proven highly successful as her dessert shop is set to open a second location in Rancho Cucamonga, California. Founder and CEO Verónica Flores-Mateo takes the mic to share Azuquita’s story, how to navigate franchising in the food industry, and the importance of knowing your brand's purpose. 

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