Entering a market against household name brands is a challenge for any rising entrepreneur. In this episode, we interview Brenda Ruby where she shares her David and Goliath story of building the brand and development of Snow Teeth whitening. Snow is a premium line of oral care products that began as an idea to a 9 figure multimillion-dollar e-commerce brand in 4 years. In those years, Brenda was the COO who helped develop award-winning products featured on GQ, The Oprah Magazine, Vogue, and even led partnerships with celebrities such as Super Bowl Champ Rob Gronkowski, The Kardashians, and Floyd Mayweather. Enter Brenda’s mind as she shares with us branding tips that could help accelerate your brand and identity.