When the bubble bursted, it was brutally catastrophic. The .com era was an era in which snatching up domains of catchy titles would pave the way for a lucrative business boost. Pets.com had a novel prospect, but success was far from true.
What a ride! This was a great story, one of those stories that would make terrible fiction because it is too obvious and too over-the-top. And they even got Michael Ian Black to talk about his time with Pets.com!