If you’re like many people, still trying to ‘e-blast’ your prospect manually without a great way to track the results—it’s time to make your inbox more sales focused. My latest guest on the Go For Launch podcast is Joel Stevenson, the CEO of Yesware. Yesware is a leader in sales productivity software. It helps both individuals and large companies scale their email marketing efforts, with templates and campaign tools; integrations with Salesforce and other software; phone tracking, a meeting scheduler; and more. Prior to joining Yesware, Joel was the general manager and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue. Before joining Wayfair, he held a variety of sales and marketing roles at Ariba, Innovus and Verizon. He earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois, and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and their four children.