Rachel Fontenot has been promoted to Vice President of Marketing & Artist Development for Universal Music Group Nashville. In her new role she will lead the artist projects and development team while continuing to oversee her roster, which now includes newly-announced UMG Nashville artist, Reba McEntire.

Fontenot joined UMG Nashville in 2019 to oversee day-to-day artist development and marketing efforts for Lauren Alaina, Gary Allan, Eric Church, Vince Gill, Sam Hunt, Brandon Lay, Parker McCollum, Kylie Morgan, Jon Pardi, Shania Twain and Brothers Osborne.