Ricardo J. Zulueta, Jr., the founder of Fukitt, has personally experienced the loss of his oldest brother from suicide, which is why they are genuinely passionate in their mission supporting Suicide Prevention Awareness. They’re not just riding on the mainstream idea of "living life to the fullest" but Fükitt is actually an extension of the founder's personality and experience, which makes the brand truly authentic.
Fükitt is an inspirational brand with the mission to inspire and motivate people to live life without regret and accept challenges that are worth the risk. Everyone knows the concept of living life to the fullest but the problem is that it is simply human nature to take things for granted, which is why most people complain continuously about Mondays, traffic, and weather. They hope that every time you wear Their apparel and see their brand, you will be reminded to stop complaining about your life, to take life a little less for granted and to take more risks when it's worth it.
TOPICS DISCUSSED ON THIS PODCAST:
Learning to let go and stop overthinking. Ricardo shares his passion for preaching the phrase “Fukitt.” When we finally embrace it we are already in the next stage of making things happen so let the power of the phrase move you.
It all starts with a decision. Ricardo shares his family experience with suicide and has been motivated ever since to help prevent others from walking the dangerous path. He believes all change starts with one simple thing….making a decision.
Perseverance. It’s what has allowed Ricardo to live his life fully, find the love of his life, and create not one but three successful companies.
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