The reality of marketplace influence is not always based on reality itself. In fact, quite often the opposite is true… In a world where endless information (and mis-information) is available at our fingertips, it’s vitally important to hone your ability to practice discriminating thought. Businesses, families and even nations rise and fall based on the data and beliefs accepted by those involved, and in this episode John & Tony attempt to explore this rabbit hole without falling in it entirely!