In this episode of Good for Business John Lavenia describes how you can use an “educational” approach to bring in leads and customers. This is a brilliant way to build a massive list whose first impression of you will be that you are a bringer of value, not just a pitch-man. Offering prospective customers and clients a "consumer's guide" or some other sort of beneficial content at the beginning of your sales process can put you head-and-shoulders above your competition. This is a must-hear topic for anyone who’s looking to build authority FAST.