Former ESPN ad researcher, and current Elon University professor of communications and sport management David Bockino (Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans) helps us trace the evolution of the sports media industry - with historical points of interest both obvious (e.g., the 1958 NFL Championship Game; "Sports Illustrated" magazine; ABC's "Monday Night Football;" the 1979 launch of cable's ESPN); and subtle (1967's live multinational "Our World" TV broadcast; World Series Cricket; 1981's short-lived Enterprise Radio Network; AudioNet/Broadcast.com; and virtual graphics pioneer SportVision).

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