Welcome to a unique journey into the heart of the small and medium-sized enterprises (SMEs).

In this compelling new vlog series by our Co-Founder, Jonathan Goh, he shares his personal experiences through observing his parents' business, the realities, challenges, and triumphs of running a business.

✅ Subscribe to our YouTube Channel for more business tips and insights:-   / @gosmeofficial  

👉🏻 Download GoSME app now & connect with SMEs worldwideeffortlessly.

Available on Google Play: https://play.google.com/store/apps/details?id=com.gosme.biz.gosme&pli=1

Available on Apple Store: https://apps.apple.com/sg/app/gosme/id1564060138?platform=iphone

Growing up in a family run business, I saw how my dad struggled to grow his law firm.

In what way? Because he was a one-man show, he only had the resources to specialise in one area of the law.

This meant that he had to turn away many bigger cases which were highly complex and involved many areas of law.

I noticed many SMEs struggle in two ways:

1. They choose not to specialise and overestimate the amount of work they can handle.

2. They specialise but then lose a lot of potential business andopportunity cost.

Many SMEs therefore develop their own internal network of business friends to help share the work.

My dad would work with other lawyers specialising in other areas of the law, allowing him to take on bigger cases.

Many small business practice this too. For instance, during my time volunteering at a local food bank, it helped me realise that providing food to the homeless is typically not the work of just one business alone, but a collaboration of multiple businesses. One business runs the shop, the other organises the supply. Even local pubs often collaborate too. Often pubs are severely understaffed, and they require agency companies to supply them with the human resource.

The main problem lies in the fact that SMEs find such business partners too taxing and time-consuming. Physical networking feels like kissing many frogs to find the RIGHT prince. Time is precious, and many SME bosses are also young. Like me, we value work-life balance and don’t want to waste away our youth grinding out work when technology allows us to be far more efficient. This is why we developed GoSME, to help streamline and help SMEs find their partners in a more efficient way.

#connection #branding #business #SmallBusiness #StartUp#DigitalNetworking #technology #PostMatchRate #AnytimeAnywhere #BusinessMatching #EmpoweringBusiness #Vlog #GoSME