In this episode, Belinda Pollard, Donita Bundy and Alison Joy interview book publicist Jason Jones, who works with authors and publishers around the world, producers and editors at some of America’s major news outlets and hundreds of faith-based media outlets. Host of the Book Publicist podcast, he has led campaigns for 11 New York Times best-sellers. He shares insights on the changing face of book promotion, including the rise of social media and podcasts.

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Topics in this episode:

• Jason’s unexpected career progression into book publicity.

• How book publicity has changed in recent years – the rising importance of social media over traditional media and news outlets.

• Start very early with book promotion.

• Be prepared to do the work yourself and don’t expect your publisher to do all the marketing.

• Start small, start local.

• How the publicity cycle has changed in recent years – not all of it has to be at launch time.

• Promoting non-fiction vs fiction.

• Seasonal promotion at Christmas, and Christmas-themed books.

• The rising possibilities of being interviewed on podcasts.

• The value of perserverance.