This episode wraps up our deep dive into the question “What makes a good idea a great one?”

We’re deep-diving into the creative criteria we hold our work to at Grey. This week is “Audacity.”

On this episode host John Patroulis, the creative mind behind the criteria, and Grey New York’s Chief Creative Officer, Justine Amour, articulate a definition for what audacity means in creativity as they share personal stories from their journey to creative leaders.