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Episode 12: Leveraging PR with Influencer Marketing

Episode 12: Leveraging PR with Influencer Marketing

Released Friday, 8th April 2022
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Episode 12: Leveraging PR with Influencer Marketing

Episode 12: Leveraging PR with Influencer Marketing

Episode 12: Leveraging PR with Influencer Marketing

Episode 12: Leveraging PR with Influencer Marketing

Friday, 8th April 2022
Good episode? Give it some love!
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Featuring Bonnie Taylor, Vice President of Strategy & Communications at Talent Resources

Bonnie is a marketing and communications veteran with comprehensive experience in food & beverage, hospitality and retail sectors. She started her career running marketing and PR for high profile nightclubs on the Las Vegas Strip, then moved to the agency side working with clients like Buca Di Beppo, Las Vegas Hilton, Thunder from Down Under and Topshop. Currently she is currently the Vice President of Strategy and Communications. In March of 2021, Bonnie spearheaded the creation of the communications division which is now the agency of record for brands such as Hemper, Payless, Ohza, Skinny Mixes, Vitacost, Aesthetics Biomedical and countless others.

Episode quote:

““I think the influencers and creators will continue to evolve and really dictate what people are doing, choosing, using. We’ve seen the rise of TikTok and we’ve seen it happen with Twitch. It’s about solidifying platforms and growing audiences on them.””

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