Featuring Brad Handel, Organic Marketing Manager at Every Man Jack

Welcome to Brands Working Remote Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

During our Brands Working Remote Talking Influencers fireside chat series I sat with Brad Handel, the Organic Marketing Manager from Every Man Jack to talk about influencer marketing.

Reach and sales were their primary goals when starting an influencer program, and it has now become a piece of the puzzle in their overall marketing strategy. Leveraging the content from influencers to help them build out their website and truly go from retail to etail.

While the Every Man Jack brand is highly recognizable, influencer marketing helps them continue creating brand awareness, driving sales, and curating authentic content that connects with their audience.

Brad dives into how they leverage content and what the value of that content is for their brand. And their approach to influencer marketing as a relationship with the influencer versus a transactional approach focused on paying for posts has been key to their success. Those individuals in their program are true brand advocates because they genuinely love the product and use it.

He answered some questions during the live Q&A, but we ran out of time before getting to all of them. So I sat with Brad again and got through those heavy-hitting questions and am now bringing them to you.

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If you’re interested in watching the Every Man Jack fireside chat or other brands that we have featured in the past like Lume Cube, Organifi, Trifecta, Tubby Todd, and more, visit the live events section at grin.co.