Featuring Neal Schaffer, Author of The Age of InfluenceNeal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.Episode quote: “The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less authentic…. and the people following can read through that as well.”Visit the complete episode page to learn more.

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