My vision - SCALE

Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb

It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb

ICP: https://www.youtube.com/watch?v=4duQSBRRNvw

Value content - practical and helpful content for your ICP

The importance of micro-commitments to get people all the way to your highest ticket offering.

And also:

1) Clearly define the next step for your customer

2) Make it as easy as possible for them to get to the next step

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