Meet Ama Appiah, podcast host and Marketing Director for FRNDLY Fest 2021, FRNDLY's ambitious approach to bringing back summer festival nostalgia while providing a global stage to discover the rising talent you'll soon be obsessed with. In today's episode, Jake and Ama discuss personal motivations when collaborating with others, how their marketing strategy has evolved alongside recent transitions in live music, and how you and everybody listening can be a part of the event of the summer. For more from Ama, you can follow @amaappiah and @thebonnettalks.

Be sure to grab your tickets to FRNDLY Fest 2021 at frndlyfest.eventbrite.com.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing [email protected].