Brands and Community with Guest Jackie MacDougal
Brands and Community with Guest Jackie MacDougal
Brands and Community with Guest Jackie MacDougal
Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplification, for market research and, for content ideas and creation.
"Community is connecting with people and making them as excited about what you do as you are hearing from them!"
Connect with Jackie
https://www.facebook.com/groups/grownasswoman.guide
https://instagram.com/grownasswoman.guide
COnnect with Me
Work with me: www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow me for more ideas and tips at
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
From The Podcast
Grounded Content - content strategy, marketing, and content creation
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.Join Podchaser to...
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