I DIDN’T KNOW THERE WERE SO MANY KINDS OF PEE-ERS...

There must have been 20 different signs of types of pee-ers in the men’s bathroom at Jimmy John’s.

Of course I had to read them all.

Part of what I love about Jimmy John’s is the humor they put in their brand.

I came out of the bathroom and immediately told my son he needed to go check out the bathroom.

He did.

And came back laughing as well. We proceeded to have a funny conversation about what type of pee-er we each were with my daughter watching this conversation unfold.

(proper parenting in my opinion).

This bathroom humor brought two lessons to mind...

First, when we infuse our brand with personality it stands out.

It doesn’t have to be humor. But it should be worth remarking about. Seth Godin calls this being “remarkable”.

Second, just like I didn’t think there were different kinds of pee-ers...

We often don’t think there are different kinds of marketers.

We tend to lump what we think marketing should look like into one general category.

But marketing is art. And that art needs to create a CONNECTION not just deliver information.

Jimmy John’s uses humor to create that connection.

I use deep thoughts on marketing and life to create that connection.

You have your own way you already create connection.

What is it?

Is it meaningful conversations?

Is it being the class clown?

Whatever it is, it is your art and you have to find a way to work it into your marketing.

Who would have thought you could take something as gross as a bathroom and turn it into a point of connection?!

What will be your point of connection?