I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book:  Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today. 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

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Article mentioned: https://www.linkedin.com/pulse/quiet-have-purpose-make-friends-bruce-kasanoff/

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