We must stop marketing and start "Customering" Learn how Markets are convenient fiction for companies that don't want to treat customers as the unique individuals they truly are. Joe Pine a Internationally acclaimed author, speaker and business visionary shares his principles of "Customering" and how businesses will shift entirely on communications which have unique value for individual customers leaving traditional marketing as a strategy of the past.

Customering is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging customized offerings that have unique value for individual customers, clients, and partners while creating economic value for society at large.

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

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