Benji Hyam and Devesh Khanal
Grow and Convert Podcast
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Benji Hyam and Devesh Khanal
Grow and Convert PodcastEpisodes
Benji Hyam and Devesh Khanal
Grow and Convert Podcast
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Episodes of Grow and Convert Podcast
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When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with
Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.We reflect on the series so far, our overall goal of doubling the agency and discuss whether
Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.What is the right profile of the marketer you should hire?What should that marketer focus on in the first
In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.We dissect the dif
In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickl
In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through
Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.We
March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.We discuss the churn, some new clients, our lead numbers and then share some ideas for c
Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.When it comes to “ROI”, focus on measuring the ROI of th
In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he
In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.As part of the
In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a softwa
Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data drive
In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and h
In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client.Content bra
In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming from and then analyze the 3 new clients that s
In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it in the right direction.We ask the question, is this a good use of Devesh's time? We haven't rea
After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn over all of our clients every year. In Episod
We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer that was managing the account didn't feel like they were a good fit to keep running the accoun
We're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one of the series where we explain why we're ready to scale our business, what our goals are, and w
In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.We get into th
We're trying something new. Many of our clients have really interesting backgrounds and stories, so we decided to interview them. In this podcast, we interview the Vocal Video team to learn where they got the idea for Vocal Video, learnings fro
There are many people that don't know how to calculate the ROI of SEO. In particular, they don't understand a key principle of SEO's ROI: it gets better as time passes. Why? Because unlike paid channels where you need to spend more for every ex
In the past couple of months, we've had an increasing number of people ask us our thoughts on ChatGPT and how it will affect the world of content marketing and content writing.We've seen people take extremes: People saying they are going to use
In the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we reposition our business as a SEO agency instead of a content marketing one?We thought it woul
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