If we told you that the coolest discussion you’ll hear all month would be about student housing, you’d never believe us. Well, believe it! Brent Little, President, and CEO of Fountain Residential Partners explains how the student housing indust

Apartment Locating & Corporate Relationships With Aaron Florez

Oct 12th, 2021 28m 59s

Aaron Florez, owner, and president of Southbound Relocation shares some killer insight into how the corporate relocation and apartment location business works. He also gives some great advice on growing his business through relationship-buildin

Social Media Marketing for Multifamily (Revisited)

Oct 6th, 2021 32m 51s

Chris and Aaron re-open the discussion about Social Media Marketing for the Multifamily industry. Right after the initial episode (early 2021), iPhone Armageddon happened. For those not involved in the marketing world, this brought major change

Affordable Housing & Investing In The Long Game, With Guest Hassan Chaudhry

Sep 29th, 2021 41m 19s

There’s a totally different perspective to growing a business centered around affordable housing in the multifamily industry. Hassan Chaudhry (Foresight Companies) shares why focusing on the long term is leading to success for his company and t

Paid Search for Multifamily Real Estate (Revisited)

Sep 22nd, 2021 32m 36s

We're diving back into paid search strategies for multifamily businesses with an updated take on the topic. Super important to listen to this new version as tactics have changed a bit and we've gotten better at explaining this kind of stuff in

Online Reputation for Multifamily Buildings with Lia Nichole Smith

Sep 15th, 2021 40m 4s

An incredibly important discussion with a true expert in the field. Lia Nichol Smith, VP of Education and Performance for Apartment Ratings and Satisfacts, joins us to discuss online reputation, resident happiness, and data whispering. You can

The Genius Guide To Display & Programmatic Advertising

Sep 9th, 2021 34m 13s

Since the investigation of Television, visually-focused media consumption has dominated the ad market. Nowadays, there are many more visual ad placements than just TV. Banners, in-stream, and in-app ads are just a few of many examples. How does

The Genius Guide To Search Engine Optimization

Sep 2nd, 2021 36m 45s

Why does SEO matter to your business and how can you take action on it? Our overview will show you how SEO fits into your marketing funnel and what your goals should be. We'll also break down the resources you can use right now to evaluate your

Growing A Property Management Company by Focusing on the Long Game, with Guest Brian Levredge

Aug 31st, 2021 41m 37s

Brian Levredge, owner of First Property Management and Real Estate Investor, discusses his approach to business growth. He also gives insight on the benefits and costs of starting a property management company. You can find and Follow Brian Her

3 Ways To Fix Your Google Paid Search Strategy

Aug 27th, 2021 29m 1s

Chris and Aaron share ways to optimize your Google paid search strategies. This includes rethinking your keyword and ad group structure, rewriting ad text to be hyper-relevant to your searchers, and eventually enabling automated bidding.We're t

Growing While Having Respect For Employees, Partners, and Customers with Bubba Grimsley

Aug 24th, 2021 31m 1s

Building respectful relationships up and down the chain is a core practice for this growing multifamily company. CEO of Liberty Rent, Bubba Grimsley, joins us to share his process. You can find and Follow Bubba Here:LinkedIn:https://www.linkedi

The Tactics and Strategies Behind Effective Social Media Advertising

Aug 19th, 2021 34m 47s

Social media advertising is one of the best tools for building brand awareness and engagement with both new and dedicated customers. Chris and Aaron discuss the tactics, strategies, and best practices for this advertising channel.We're talking

Senior Assisted Living and Using Great Communication as a Growth Tactic, With Todd Dexheimer

Aug 17th, 2021 31m 38s

Multifamily and senior assisted living are alike, but each business has key differences. Todd Dexheimer, CEO of Venture D Properties, walks us through some of these differences and shares his thoughts on why great communication has helped his b

Building Your Reputation, Personal Branding, and Old Fashioneds with Jeffrey Holst

Aug 12th, 2021 40m 27s

Jeff shares his journey going from attorney to real estate investment pro. We share stories about personal development, keys to business success, and Jeff even shares his magic formula for making the perfect old fashioned. You can find and Foll

Growing Your Business Through Community-Building with Guest Jay Tenenbaum

Aug 10th, 2021 28m 47s

Leveraging networks like online communities and masterminds is a known tactic for business development, but executing this strategy effectively is the challenge. Jay Tenenbaum (President of Capital Development at Scottsdale Real Estate) joins u

Growing Your Multifamily Business by Becoming an Industry Authority - With Guest Josh Plave

Aug 5th, 2021 23m 48s

Ask any digital marketer about how content marketing works and they are going to say “become an authority in your industry” and with good reason. It’s especially true in the investment world, and our guest is doing a great job excelling with th

AI and Commercial Funding Automation with Trent Reynolds

Aug 3rd, 2021 26m 17s

How artificial intelligence can help save time and opportunity cost during the commercial lending process. Trent Reynolds, real estate syndicator and co-founder of Lendco, joins us to share how this AI stuff works and why it’s going to improve

Disrupting The Multifamily Proptech Industry With Taylor Wiederkehr

Jul 29th, 2021 46m 36s

The multifamily proptech industry is ripe for innovation and growth. Taylor Wiederkehr, CEO, and founder of Innovative NOI joins us to discuss how he's launching a company dedicated to providing proptech resources for multifamily businesses.You

Residential Matchmaking, Why Listening Wins Big with Nannette Bean

Jul 27th, 2021 29m 4s

From one office to servicing nearly half the country, how this residential matchmaking company has grown by caring about the needs of its customers and partners. Nannette Bean, CEO of Leasing Angels, shares her story. You can find and follow Na

Community Is the Key to Attracting New Tenants and Retaining Current Tenants with Melissa Moline Miller

Jul 22nd, 2021 34m 45s

Client, old friend, and Rentlife founder Melissa Moline Miller joins Aaron to discuss how Rentlife has been successful over the years. Their reputation of quick lease-up periods and high resident retention rate can be attributed to building a s

Business Intelligence, Marketing, and Coffee with Alex Hildenbrandt

Jul 20th, 2021 54m 13s

Be alert for this one! Alex does a deep dive into business planning, fractional CMO services, data analysis, and coffee. You can find and follow Alex here:LinkedIn: https://www.linkedin.com/in/alexhildenbrandt/Sounds Creative Solutions: http://

Building a Co-Living Proptech Startup with John Whatley

Jul 15th, 2021 38m 12s

Here are 2 buzzwords for the multifamily industry: co-living and proptech. What happens when you combine the two? One option could be a startup company. Our guest John Whatley shares how he’s built a business around connecting people, community

Why Apartment Locator Services Crush It with Cassie Brown

Jul 13th, 2021 26m 32s

Delivering value is at the core of any successful service whether you're in the multifamily industry or any other market. Cassie Brown, CEO of Smart City, shares her story about recognizing a demand for apartment location services and how deli

Space Multiplication, The Future of Multifamily Space with Hasier Larrea

Jul 8th, 2021 31m 39s

We’re joined by the CEO of Ori, Hasier Larrea, to discuss how his company is changing the way multifamily companies are looking at space design. What do robotics have to do with ROI and Absorption Rates? Check out this episode to learn more. Y

Leveraging Your 'Why' and Growing Your Multifamily Business - with Guest Whitney Sewell

Jul 6th, 2021 33m 56s

Many companies support causes, but it takes vision to incorporate that cause into the core of your business model and still grow. Whitney Sewell, Founder of Life Bridge Capital and host of the Real Estate Syndication Show, shares his stories ab