When you’re planning international expansion, deciding on the country isn’t enough. Next you need to choose a city or region – and there’s a lot of reasons to consider and, in the bigger countries, a lot of alternatives to consider.
Obviously, the priorities depend on what sort of business you’re in and what you want to achieve in the country you’re expanding to. But the fundamentals are almost always the same.
Last month, our host, Oliver Dowson, visited the annual Going Global exhibition at the London Excel Centre. It’s a big event, part of the Business Show. For those who are looking at expansion, it’s a great opportunity to see a lot of the professionals you’d need to work with in one place, and to get new ideas for countries and regions to expand to.
While he was there, Oliver took the opportunity of recording some short podcast conversations with many of the exhibitors, asking them the questions that potential customers would want to, and we’re including many of those in a special series of our Grow through International Expansion podcasts. So if you can’t wait a year for the next exhibition, this will give you a whistle-stop tour in four episodes, without your needing to get out of your chair.
If you missed earlier episodes, you can find them on our Grow through International Expansion platform, https://growinternational.org
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