Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.

How ONEFIRE Uses Databox Visualization To Track Marketing Performance

Nov 26th, 2019 11m 19s

In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.

Lessons To Learn From FACEBOOK's Rebrand

Nov 19th, 2019 14m 46s

What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts

How Google's New BERT Search Algorithm Update May Affect Your SEO

Nov 13th, 2019 15m 23s

In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.

Has Your Business Started Marketing To Gen Z?

Nov 5th, 2019 13m 12s

We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is made up of over

Technology in eSports goes beyond the games that are played

Oct 29th, 2019 19m 30s

We're heading back to the Grow Up archives for today's episode which aired last season.While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are playe

How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better

Oct 22nd, 2019 27m 31s

We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing.Influencer Marketing. How can you get started using this modern method for marketing your busin

Don’t Overlook These Opportunities to Remove Friction from the Customer Experience

Oct 15th, 2019 15m 13s

In this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.

How Changing Your Approach to Web Design Can Help You Reach Your Business Goals

Oct 8th, 2019 11m 55s

Drawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.

How to Use Instagram to Expand Your Influence with Assistagram's Zach Benson

Oct 1st, 2019 18m 12s

Jason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Links:Assistag

What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business

Sep 24th, 2019 23m 59s

ONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip.Show Links:Gong.io

How to Use Technology For International Student Recruitment and Retention

Sep 17th, 2019 13m 44s

Most colleges and universities struggle to recruit and retain international students. Using technology, you can enhance the student experience for this group. Technology can help build familiarity, introduce your campus from afar, and create la

The Importance of Industry Expertise

Sep 10th, 2019 15m 8s

Educating partners about the specific ins and outs of a business can be a long and frustrating process for many business owners. While finding an agency with industry expertise can provide relief, it's critical to stick with the process and all

How to Make Time For Your Own Marketing When You're Serving Other Clients

Sep 3rd, 2019 21m 51s

When B2B companies are busy serving clients, they often ignore their own marketing. Credible businesses with busy owners leave their social media channels, company blog, and website on the shelf collecting dust. Prospects can get the wrong impr

How To Narrow Your Marketing Reach To Attract The Right Leads

Aug 27th, 2019 14m 13s

Not every business needs to compete nationally. In fact, some need to reach a specific group of people or a specific area. Narrowing your marketing focus effectively is possible, with the right approach. Explore the strategies and tactics that

How To Become The Go-To Subject Matter Expert In Your Industry

Aug 20th, 2019 17m 31s

Positioning members of your team as Subject Matter Experts can be a boon for your business, but it requires considerable work. You need to build and distribute the right mix of content for increased visibility, authority, and influence. With th

Insurance Marketing - How Just-In-Time Outreach Leads To More Upsell Opportunities

Aug 13th, 2019 12m 49s

The insurance industry is relationship driven, which can leave technology as an afterthought. Marketing technology can help detect customer’s unmet needs. Using modern marketing, insurance agents and brokers can deliver the right messages at ju

Beyond Direct Mail - Reaching Prospective Students With Personalized Communication

Aug 6th, 2019 13m 8s

Institutions of higher learning should use a marketing mix that’s heavy on personalization to make students feel valued. Jason & Mark discuss how combining the right marketing actions with the right technology can help universities leverage per

How To Connect Existing Employees To Available Careers In Your Business

Jul 30th, 2019 15m 54s

Promoting from within can be a challenge for companies. Inntro is a platform that helps employee retention, culture and the hiring process. Jason & Mark are joined by Inntro Founder, Steve Glynn to talk about how Inntro is going to change the w

How Live Events Can Impact Your Marketing Success

Jul 23rd, 2019 20m 24s

Live events can be a successful way to capture leads and build trust with potential customers for your business. Jason & Mark are joined by Matt Queen from Chiropraise to talk about their success in hosting live events to drive leads for Chirop

How You Can Avoid Burn-Out In Your Company

Jul 16th, 2019 15m 10s

The World Health Organization now classifies "Burn-Out" as a legitimate syndrome. They say feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and red

How Video Can Impact The Success Of Your Social Media

Jul 9th, 2019 20m 19s

Jason & Mark are joined by social media marketing expert, Audrey Mrowiec from ArmsReach Marketing to talk about how small businesses can get started using video to grow the impact.Show Links:ArmsReachMarketing.comONEFIRE.com

Trailer

Season 2 Trailer

Jul 3rd, 2019 33s

Jason & Mark kick off season 2 of the Grow Up Podcast starting after the Fourth of July weekend.

Invasive or Helpful? How Customer Tracking Can Affect Your Business

May 28th, 2019 13m 25s

In a world where Google & Facebook are tracking your every move online, it's almost an expectation that you have little privacy. However, if you implement specific tracking into your own website, you have the opportunity to empower your sales t

Why You Should Develop A Proven Process For Your Business

May 21st, 2019 13m 8s

Having processes in your company is nothing new, but communicating them to your customers can be powerful when done right. Jason & Mark talk about ONEFIRE's proven process and specifically why having one for your business can be a game changer.