How can you achieve successful product-led growth for your SaaS? We dive into this topic with the author of the bestselling book “Product-Led Growth”; Wes Bush. We will discuss everything from the core principles and significance of product-led growth (PLG) to how to implement PLG and overcome the most common challenges. 

Wes dispels the common misconception that PLG is solely about free trials or freemium models, breaking it down into three essential components: acquisition, product experience, and monetization. 

Subject matter guest expert Wes goes beyond the misconception that it's solely about free trials or freemium models. Instead, he breaks down the essence of product-led growth into three key components: acquisition, product experience, and monetization. It's about seamlessly guiding users from discovery to value realization and ultimately converting them into paying customers without direct sales intervention.

Key Timecodes Wes Bush

• (0:42) Show and guest intro

• (1:19) Why you should listen to Wes Bush

• (2:00) What is product-led growth?

• (3:40) Why should people care about product-led growth?

• (5:26) The common mistakes companies make while trying to achieve product-led growth

• (9:14)  The strategies and processes to implement product-led growth

• (19:08) How to deal with people signing up who are not within your ICP

• (23:28) The best practices for doing product-led growth well.

• (25:19) Challenges and obstacles faced while doing product-led growth

• (27:28) The future of product-led growth

• (30:17) How to grow towards 10K MRR

• (31:48) How to grow towards 10 million ARR

• (33:03) Wes’ crucial advice to SaaS founders

• (23:14) What Wes wishes he knew 10 years ago