How can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM Bootcamps, hosting podcasts, and mentoring within the Swiss entrepreneurship program.

Key Timecodes

• (0:37) Show and guest intro
• (1:19) Why you should listen to Maja Voje
• (2:07) What is the go-to market strategy?
• (4:42) What is product market fit?
•  (6:15) The most common mistakes companies make while trying to go to market
• (13:34) The Path to Product-Market Fit: Maja’s Strategic Process
• (21:00) What successful companies are doing right with GTM
• (25:06) How to sell your product when its not even ready yet
• (30:08) The most common challenges when trying to achieve product market fit?
• (33:35) The future of building a go to market strategy
• (38:45) How to grow towards 10K MRR
• (39:59) How to grow towards 10 million ARR
• (41:31) Maja’s crucial advice to B2B SaaS founders 
• (43:06) What Maja Wishes she knew 10 years ago