S4E4 - The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg
Released Monday, 20th May 2024
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S4E4 - The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg
S4E4 - The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg
Monday, 20th May 2024
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In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions.
Key Timecodes
- (00:00) Show Intro
- (01:45) Ocean’s Funding Rounds and Employee Count
- (02:40) Michael’s Entrepreneurial Journey
- (05:01) Market Redefinition and End Goal
- (08:20) Overcoming Rock Bottom Moment
- (09:55) Incremental Success Factors
- (14:00) Go-to-Market Strategy
- (16:20) Targeting Specific Industries
- (18:17) Marketing Approach and Challenges
- (26:40) Advice for Founders Starting Out
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Grow Your B2B SaaS
We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.Join Podchaser to...
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