Welcome to the Growing Careers & Companies Podcast with Allison S. Weiss. We’re back with a special solo episode, focused on one of our favorite social media platforms, LinkedIn. Today's episode is all about effectively using LinkedIn for the purposes of content marketing and positioning yourself as a thought leader. We talk about how to use hashtags efficiently, how often should you add value on social media instead of just selling, and the best ways to share content.

For more resources and news visit: https://www.growingcareersandcompanies.com/

If you're someone who knows that you should be doing more on LinkedIn, we're going to walk you through some of the different reasons why you should be active there and share with you some of our favorite best practices.

LinkedIn’s algorithm highly values original content.

However, if you’d like to share someone else’s content, there are 2 ways to do it:

• Simply hit the share button but also add your original comment to the post.
• A better way is to copy and paste the text of the original post and post it on your page. Always credit the original creator.

 

The algorithm is highly focused on relevance.

This means that the people who are seeing and engaging with your posts have to find them relevant. To help with that use hashtags.

• Only use 3-5 relevant hashtags.
• You can search for the topmost relevant hashtags on any topic on the Internet.

 

LinkedIn rewards people who are engaging on the platform.

If you are posting regularly, but you're not seeing your content grow in terms of views or interactions, it might make sense to start engaging in the comment sections of other people's posts.

• You can recommend a post to someone by tagging them in the comment section.
• Ask questions or share your thoughts under a post.
• Use Gary V’s “Dollar Eighty strategy”. He says to give your two cents on the top 9 posts of the 10 most relevant hashtags. If this is too much, then go for the 3 most relevant hashtags and comment on posts on those a few times a week.

 

LinkedIn rewards its viewers for staying on the platform.

The algorithm doesn’t like external links. If you want to use them then put the link in the comments a few minutes after posting.

 

Add value 3 to 5 times as often as you try to sell something.

• If you are posting a closing or a listing, talk about why that listing or closing is unique. 
• Make your post engaging from an image perspective. Instead of stock photos, use your own pictures.
• Personalize your content and use an active and conversational voice.

If you are still on the fence about using LinkedIn, we want to encourage you to hop on board. It is an incredible tool and one of the platforms with the lowest barriers to entry. You can start a new profile today just by uploading your existing resume or a company bio if you already have one.

Resources for the show:

 

• Downloadable Resource Guide for Today's Episode
• https://www.growingcareersandcompanies.com/

• https://www.crerecruiting.com/ 

• https://www.creatwork.co/

• The Growing Careers and Companies Framework

• Allison’s LinkedIn

 

 

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