Welcome to the Growing Careers & Companies Podcast with Allison S. Weiss. We’re back with a special solo episode, focused on one of our favorite social media platforms, LinkedIn. Today's episode is all about effectively using LinkedIn for the purposes of content marketing and positioning yourself as a thought leader. We talk about how to use hashtags efficiently, how often should you add value on social media instead of just selling, and the best ways to share content.
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If you're someone who knows that you should be doing more on LinkedIn, we're going to walk you through some of the different reasons why you should be active there and share with you some of our favorite best practices.
LinkedIn’s algorithm highly values original content.
However, if you’d like to share someone else’s content, there are 2 ways to do it:
The algorithm is highly focused on relevance.
This means that the people who are seeing and engaging with your posts have to find them relevant. To help with that use hashtags.
LinkedIn rewards people who are engaging on the platform.
If you are posting regularly, but you're not seeing your content grow in terms of views or interactions, it might make sense to start engaging in the comment sections of other people's posts.
LinkedIn rewards its viewers for staying on the platform.
The algorithm doesn’t like external links. If you want to use them then put the link in the comments a few minutes after posting.
Add value 3 to 5 times as often as you try to sell something.
If you are still on the fence about using LinkedIn, we want to encourage you to hop on board. It is an incredible tool and one of the platforms with the lowest barriers to entry. You can start a new profile today just by uploading your existing resume or a company bio if you already have one.
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