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Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Released Tuesday, 1st December 2020
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Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Why a CEO Needs a Fractional Executive to Build Their B2B Brand

Tuesday, 1st December 2020
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Join us as we discuss the value of a fractional CMO with Matt Shachter, Founder and Fractional CMO with StrategiCMO.com. We will explore the B2B marketing landscape and how fractional CMOs help companies be more competitive.  We'll also shine a light on how fractional executives work with in-house marketing and sales teams. In the end, we'll help listeners discern whether fractional CMOs might benefit their B2B company.

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Growing My B2B Brand

Growing My B2B Brand captures companies that are at the tipping point of progress. Going from small to mid-size, ok to awesome takes a tremendous amount of effort and a lot of planning. Learn from B2B marketing execs in the trenches as we follow companies who are at this point in their evolution and also look at companies who successfully navigated change. We'll also talk to experts in the field who work with these B2B brands every day.We will look at what can be learned for better or for worse. There is always a story! Interested in learning more? Visit me at https://www.artemiscmo.com.

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