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Why Inbound Marketing Needs the MQL, ABM, and More

Why Inbound Marketing Needs the MQL, ABM, and More

Released Thursday, 17th December 2020
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Why Inbound Marketing Needs the MQL, ABM, and More

Why Inbound Marketing Needs the MQL, ABM, and More

Why Inbound Marketing Needs the MQL, ABM, and More

Why Inbound Marketing Needs the MQL, ABM, and More

Thursday, 17th December 2020
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Join Cara Posey as she talks with Ran Mullins of Relequint about the current state of inbound marketing. Ran has valuable insight on everything from the MQL (marketing qualified lead) to how companies can use tools like HubSpot to assist with ABM (account-based marketing). With unique growth strategies, this episode scratches the surface of what Relequint offers many successful B2B companies. Ran shares some information about his framework for success and how building a repeatable, scalable process can lead even large companies to success.

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Growing My B2B Brand

Growing My B2B Brand captures companies that are at the tipping point of progress. Going from small to mid-size, ok to awesome takes a tremendous amount of effort and a lot of planning. Learn from B2B marketing execs in the trenches as we follow companies who are at this point in their evolution and also look at companies who successfully navigated change. We'll also talk to experts in the field who work with these B2B brands every day.We will look at what can be learned for better or for worse. There is always a story! Interested in learning more? Visit me at https://www.artemiscmo.com.

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