In this episode of the Growth Accelerator Podcast, host Traci De Forge introduces simple yet impactful strategies for podcasters to unlock their show's growth potential and align it with their business objectives. Traci emphasizes the importance of authentic audience engagement, shares insights into successful monetization approaches, and underscores the influential role podcast hosts play in driving audience actions. By cultivating trust and relationships with listeners, Traci reveals how podcasting can synergize with business growth, ultimately empowering podcasters to elevate their impact and chart a course towards success.

IN THIS EPISODE:

• [00:55 - 01:48] Harnessing Your Podcast's Potential
• [01:49 - 02:41] Addressing Podcasting Frustrations 
• [02:42 - 03:28] Empowerment through Knowledge 
• [03:29 - 04:32] Building Authentic Connections 
• [04:33 - 05:14] Equipped with the Right Tools
• [05:15 - 06:06] Monetization Strategies and Integrity 
• [06:07 - 06:57] Leveraging Audience Influence 
• [06:58 - 07:53] The Synergy of Podcasting and Business Growth

KEY TAKEAWAYS: 

• Podcasts can be a powerful tool for gaining visibility as a thought leader and driving business growth.
• Challenges in podcast growth, like stagnant download numbers, can be addressed with simple strategies.
• Authentic audience engagement and alignment with brand values are crucial for successful sponsorship and advertising.
• Podcasters have significant influence in driving product or service recommendations to their audience.
• Building trust, credibility, and relationships with the audience are essential for podcast and business success.

ABOUT THE HOST: Traci DeForge

Podcast Expert & Fortune 500 Business Strategist

Traci's 30-year professional career reflects a unique combination of Broadcast Media, Executive Management & Fortune 500 Business Consulting. This powerful combination led to founding Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients' overall digital marketing strategy. 

From early stage startups to her work with Fortune 500 companies including Google, Hilton, Weight Watchers International, Microsoft and British Airways, Traci’s expertise identifies successful business development opportunities for innovative growth. As the CEO for Ladies who Launch, an online and in person community of women entrepreneurs, she's credited with innovating the Franchise Media Model and was an integral part of guiding and supporting hundreds of women owned businesses to success. 

Traci is recognized as an international podcast expert, sought after speaker and media contributor. 

She is the creator of PodHive.com, an online community for podcasters and the Podcast Management Academy, the industry’s only certified podcast manager training program and Co-Founder of the Podcast Professionals Association. Traci is the host of the Growth Accelerator podcast, Journey to There, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council 

CAREER HIGHLIGHTS 

~Worked with the Global Innovation team at Weight Watchers International to revamp the traditional meeting model aligning it with current industry trends 

~Co Creator and Producer of Microsoft’s Tech Essentials TV designed as an online TV show to drive new business development initiatives for Microsoft within their Small Business Server division 

~Under her management as a Radio Executive, she took an Atlanta area based Broadcast Company from 1.2 MM to 10MM in revenues in less than 5 years and positioned it for a 60MM exit to Cox Communications.

~Developed multiple revenue stream concepts for global start ups, designed the infrastructure to implement them, and trained executives for effective roll-outs 

~ National Indie Excellence Award, Self-Publishing. 

~ ADDY award for client packaging design & branding development 

~(2) ADDY awards for radio broadcasting commercial production 

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