On this episode we have Kevin Howard, Executive Director - Digital Strategy & Growth Marketing at Ally, throwing light on forming a strong foundation of building advanced marketing capabilities by understanding consumer personas to produce conversions at scale.

A leader of marketing strategy and digital innovation at the top digital financial services company, Kevin brings to desk future forward thinking to solve complex marketing challenges as the advertising landscape evolves. He’s well versed in Data, Adtech/Martech, and organizational structure with an eye on creativity. Kevin frequently engages with peers and marketing enthusiasts as a speaker who discusses digital transformation passionately and as an advisory member for many industry organizations that are defining the future of advertising.

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