xGrowth
Growth Colony: Australia's B2B Growth Podcast
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xGrowth
Growth Colony: Australia's B2B Growth PodcastEpisodes
xGrowth
Growth Colony: Australia's B2B Growth Podcast
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Episodes of Growth Colony
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Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game.What to expect in the episode...What Gamification isSuccessful ex
Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.People value their time more than ever which means that there is value to being fast in this industry. Whether it's re
When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He
Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. Listen in on how your company can manage through a merger or acquisition.What to
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.We briefly overview the report findings before moving into the Q&A.In this session, we aimed to answer as many of your questions about ABM and t
Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!What to expect in the episode...The challenges you face when you growThe transition strategies you ca
Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour.What to expect in th
Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer re
Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales backgro
Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham.What to expect in the episode...AI in the B2B spaceDesigning B2B influencer campaignsAI and B2C Influ
Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.This episode covers the following:LinkedIn & Ipsos’ B2B Market BenchmarkKitKat’s ‘Have Ai Break’ adGreg Daines’ video on NPS and customer retention______
Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.What to expect in the episode...How to sell creative to leadershipHow to buil
Suzana Ristevski, CMO, Executive Group Marketing of NAB chats with Shahin Hoda of xGrowth about how one of the biggest banks in Australia transformed their marketing technology in 5 years.What to expect in the episode...What MarTech transfo
Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment.Jenna’s commitment to excellence and innovation is turning heads
Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships
Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities.As CMO, Ed drives the brand’s go-to-market strategy across all m
Shahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences
Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.The episode covers the following:The State of Account-Based Marketing in APAC Report 2023First-party vs third-party dataHow to plan your 2024 B2B marketing
Want to prepare your ABM tech stack for 2024? Well on the pod, we have Yulia Olennikova here to chat about the fundamentals of a tech stack that you should consider for your ABM. You'll also learn about...Identifying your accountsBeing creati
Here to chat about mastering account selection for ABM is Joanna Moss, Director of Executive Programs and Account-Based Marketing, from Salesforce. Not only will you hear about how Salesforces aligns their sales and marketing teams but you will
Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand.The episode covers the following:How to go
Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now. The episode covers the following:What it me
Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.The episode covers the following:Hubspot acquires B2B data provider, ClearbitThe Optus outageLinkedIn's AI job seeker coachResources mentioned in this ep
Learn about go-to-market strategies and how to use your customer insights with Shahin and Georgia Swanson, Global Director of Strategy and Growth for NCS NEXT.The episode covers the following:How to use data from customer interviewsUsing an
In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories.Cath has extensive experience in both B2B and B2C, working with 8 fortune 500 companies, running campaigns that have broken Gu
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