According to McKinsey, 70% of companies plan to implement sustainability projects in the next year, a significant increase from 2019's 40%.

This growing focus on sustainability benefits businesses and the environment alike, allowing companies to reduce their environmental impact, enhance their reputation, and gain a competitive edge.

But sustainability goes beyond environmental concerns. It's about redefining organizational practices. Join us as we explore this vital topic with an expert who has aided countless enterprises in their transformation journey.

About Abeer Raza

Meet the Chief Marketing Officer and founding partner of TekRevol, a leading digital transformation company ranked on the prestigious Inc. 5000 list. With an impressive growth rate of 829% over four years, TekRevol has established itself as a powerhouse in the industry.

Reaching out Abeer Raza

LinkedIn https://www.linkedin.com/in/abeerraza/  or simply by email at [email protected]   

TekRevol Website https://www.tekrevol.com/ 

What We Discussed in the Episode:

• Defining Sustainability in Abeer's Words
• Enhancing Sustainability Across Economic, Social, and Environmental Fronts
• Fixing goals in sustainability doesn’t always work - as it is perceived that the effort of starting is replaceable with the priorities of the moment - What would be the best action to start caring about sustainability?
• Authenticity Check: Ensuring Sustainability Goes Beyond Lip Service
• Cultivating a Sustainable Culture: Leadership Strategies for Employee Engagement

Additional resources about Sustainability 

• How can organizations start linking Purpose and Sustainability? Podcast episode with Sebastien Cretegny https://youtu.be/_1jwLtBxadg 
• What is a Sustainable business strategy?  https://www.thecornerstoneadvisory.com/our-insights/what-exactly-is-a-sustainable-business-strategy 
• Embracing The Human Element: How Modern Businesses Can Commit To Corporate Social Responsibility [article by Abeer]  https://www.forbes.com/sites/theyec/2019/07/16/embracing-the-human-element-how-modern-businesses-can-commit-to-corporate-social-responsibility/?sh=5ac054907eff 

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About the Growth Hacking Culture Podcast

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino.

This episode is sponsored by:

PeopleKult [behavioral science, tech and analytics to scale up the next generation work culture]

The Cornerstone Advisory [innovation, performance and growth for future-focused organizations]

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