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Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did. 

We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale. 

Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat. 

We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.

He shares tons of tips including:

• His multi-thread approach to winning new accounts
• How he found early customers in a coffeeshop in Berlin 
• Consumption-based pricing
• And more

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