Here’s a milestone for the Growth Machine team: our first unblinded case study!

Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy.

We edited this webinar into this week’s 25-minute episode.

Enjoy!

Show Notes

1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy. 

4:01 - How Scholars first began working with Growth Machine. 

5:08 - The original content plan pivoted to support the direction Scholars was heading in, and from there, traffic saw an increase. 

9:11 - The increase in traffic helped Scholars grow an email list of over 20,000 subscribers. 

12:00 - Why Scholars decided to start their podcast The Internship Show, and how their podcast ties in with their overall marketing strategy.

15:44 - Ben discusses a few of Scholars’ customers and how they initially entered the sales funnel.

19:00 - What’s next for Scholars? 

20:02 - Audience Q&A

Links:

How a Recruiting Website Tripled Organic Traffic in 6 Months

Scholars (1:18)

Demand Curve (4:18)

The Writer Finder (4:48)

The Internship Show (12:00)

Growth Machine:

https://growthmachine.com/

https://twitter.com/growthmachine__