“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” –

The post EP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS appeared first on Impressive.