In this episode of the Growth Show we have the pleasure to talk with Anna Rauch & Alex Tymann, both Co-Founders of Hēdoïne, a DTC (direct to consumer) fashion brand for tights.

We are talking with Anna & Alex about:

• the beginning of her journey and why they decided to reinvent tights
• their biggest challenges in building a fashion brand
• how Hēdoïne markets itself and how Anna & Alex built the brand itself
• how their work changed in times of the pandemic Covid-19
• and much more

More about Anna Rauch:

10 years in banking at UBS, Morgan Stanley and Citigroup in Frankfurt, Singapore and London with roles across COO Office, Product Management and the Innovation Lab.

Exit to run EMEA Partnerships & Enterprise Suppliers for FinTech scale-up C2FO helping companies optimize their working capital and driving marketplace expansion.

More about Alex Tymann:

5 years restructuring consulting at PwC assessing distressed companies business models and helping turnaround. 

Exit to become the CFO of a tech startup, later venture building experience as VP Strategy & Operations for an incubator helping startups to build business models, strategy and raise funds.