In this episode, we’ll talk about brand stories and everything you need to build one.By the end of this episode, you’ll:Know the essentials of building a brand early onRealize how top businesses curate their brand through storytellingL
In this episode, we’ll talk about how you can unlock growth through experimentation.By the end of this episode, you’ll:Understand ways to become an experimentation driven organizationLearn about which data you can refer to minimize the r
In this episode, we’ll discuss where you should be building your communities and how.By the end of this article, you’ll:Know which social platforms are right for you and whyLearn how to get noticed by your audienceUnderstand how your c
In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure.By the end of this episode, you’ll be able to:Know where your target
This episode will discuss marketing mistakes that businesses make early on and fix them through a framework. By the end of this episode, you’ll able to:Identify what stops a sale from happeningCreate a prioritization framework to make you
In this episode, we’ll discuss ways to compound business growth through your marketing efforts.We’ll cover how you can effectively manage and outsource a part of your marketing arm, especially if you have a small or no marketing unit.Key Take
In this episode, we’ll talk about how businesses should think about their marketing budget and how to spend it judiciously.By the end of this episode, you’ll:Understand how to use data for optimizing your marketing spendsYou’ll realize wh
In this episode, we’ll cover the critical components of a marketing plan and learn to deduce where you should be investing your time and efforts at the moment.By the end of this episode, you’ll:Realize what you need to build a marketing pla
In this episode, we’ll cover how to hire your first marketer, ways to mitigate the risk of wrong hiring, and everything that goes into it.We’ll address challenges like how to:Source great marketing candidates organicallySet two-way expec
It feels incredible to build new products or start a company, but it kind of sucks to have no audiences for it. Sure, we manage to get our friends pumped, family nervous, but let’s face it - an audience is what will make the business grow.Now,
To help startup founders and marketers write their story of growth. Utkarsh Rai, a marketer who has spent over 7 years scaling startups, is now coming up with curated learnings, ideas, and signals to help you scale your business on a shoestring