Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.

In this episode…

When hosting educational events like webinars or workshops, some leaders commoditize them by overselling products or services. This, combined with an ineffective structure, leads to high-effort events with sparse results. How can you facilitate engagement, value, and participation to generate ROI-producing events?

Serial entrepreneur and business advisor Dan Kuschell has developed a proprietary model involving hosting a series of events with follow-ups to build incremental value. Following the initial event, create follow-up offers with targeted messaging to increase engagement. Over the next few days, replay highlights of the event emphasizing unique client stories associated with your offer. You should also underscore excerpts from the event that answer frequently asked questions. Each stage of the process should include emails communicating your principal offer to foster authentic urgency.

In today’s Growth to Freedom episode, Dan Kuschell returns to discuss maximizing your value proposition during virtual events. He shares case studies on paid event models, the mistakes leaders make when hosting educational events, and how to accelerate ROI for paid events.