Jill Lublin is a master publicity strategist, international keynote speaker, and 4x best-selling author. With over 200 global speaking engagements, she empowers audiences through interactive keynotes, seminars, and training programs on publicity, networking, and influence marketing. With 25 years of expertise, Jill has been featured on the stages of Tony Robbins, Mark Victor Hansen, and many others and has been recognized by ABC, NBC, and other media outlets as a regarded publicity expert. She also trains and consults with executives, sales teams, and marketing departments in Fortune 500 companies.

In this episode...

In the landscape of social media, influencers, and personal branding, one overlooked promotional strategy is public relations. Contrary to widespread belief, PR is not outdated. So what are the benefits of this medium, and what tactics can you leverage to advertise and grow your business?

PR authority and connoisseur Jill Lublin endorses the approach as a monetization strategy that generates trust, visibility, and recognition by targeting your audience’s defined needs. Traditional advertising methods involve placing emphasis on companies’ products or services. With PR, you must develop unique, precise, and relevant messaging to elevate your impact. Jill advises garnering media acclaim by contacting local networks to share your story and drive relevance.

In today’s special segment of the Business Breakthrough Spotlight on Growth to Freedom, Dan Kuschell invites Jill Lublin, a PR strategist, consultant, speaker, and author, who shares her secrets to generating valuable publicity for your business. Jill discusses actionable PR steps any company can implement, how to leverage PR for maximum business exposure, and common PR mistakes.