0:00

the unexpected benefits of

0:02

building your personal

0:04

brand as a CEO

0:07

and founder . This is both from

0:09

personal experience and

0:11

from seeing the benefits that our

0:14

clients have experienced

0:16

. By the way , if you don't know who I am , my

0:18

name is Shanae Murray . I have about

0:20

a million followers on LinkedIn

0:22

, 265,000

0:24

LinkedIn newsletter subscribers , and

0:27

I started just by marketing myself

0:29

on LinkedIn starting in late 2018

0:32

. I'm going to go through the list and then

0:34

I'm going to add some details to every

0:36

single one of these benefits . Attract

0:39

better employees . Retain

0:41

top talent . Win back

0:43

former employees that

0:45

maybe you have lost to

0:47

a competitor . Eliminate

0:49

cold calls or cold

0:52

DMs , because now clients

0:54

will come to you . Get more responses

0:57

from cold calls or cold

0:59

DMs if you choose to continue

1:01

to do them . Filter potential clients

1:03

through content , and by doing so

1:06

, you attract clients with

1:08

the same morals and values

1:10

as yourself . Earn trust before

1:12

ever talking to a prospect

1:15

, before ever getting on the phone with them . When

1:18

they're sitting across from you virtually or

1:20

in person , they already trust

1:22

you . Earn referrals from a

1:24

broader audience because

1:26

now people on the internet

1:29

associate you with your specific

1:31

expertise and have enough

1:33

context to refer you to

1:36

whoever needs your services or

1:38

your products in the future . That they know Attract

1:40

high quality clients that do not

1:43

lowball you and that pay

1:45

you more for whatever it is that you offer

1:47

. Have successful launches

1:49

because you actually have a warm

1:52

audience that is interested

1:54

in whatever it is that you have

1:56

to offer . Sell out in

1:58

person speaking events .

2:00

I'm still going .

2:01

Influence AI's future , which

2:04

is , I believe , a responsibility

2:06

of all leaders in the room . Speaking

2:08

opportunities so you'll get more speaking

2:11

opportunities that you don't have to hunt

2:13

for . Build relationships with

2:15

investors before you ever

2:17

need them because they already

2:19

trust you . Mentorship opportunities

2:22

so build relationships with mentors

2:25

that you probably would have never

2:27

had access to otherwise

2:29

. Collaborate with influencers

2:31

effortlessly . Amplify new

2:33

voices that are up and coming with

2:36

your platform . Connect with

2:38

other power players that indirectly

2:41

endorse you and add to your credibility

2:43

. Get invited to podcasts without

2:45

you having to ask first . Launch

2:47

or grow a podcast and

2:49

increase the quality of guests who

2:51

will come on your podcast and get

2:54

a better book deal . Slash pre

2:56

sell your books on a waiting list

2:58

. Slash increase your chances

3:00

of becoming a bestseller once your book

3:02

launches because of your reach

3:04

. If you're interested in any single

3:07

one of these benefits , then

3:09

personal branding should be a top

3:11

priority for you . The first benefit

3:13

on the list is attracting top talent

3:15

with a strong LinkedIn presence

3:18

. You're sharing the

3:20

values and the morals of the company

3:22

. You're sharing why you started the

3:24

company . People start to get

3:27

emotionally invested with

3:29

the purpose of why you are doing

3:31

what you are doing and they want to

3:33

become part of that . So the

3:35

CEOs with very

3:38

well known personal brands . They

3:40

rarely have to go on the hunt

3:42

for top talent because they have

3:45

more leverage . They're reaching more people

3:47

For them . The top talent usually

3:49

initiates . According

3:52

to statistics , a compelling

3:54

employer brand generates

3:56

50% more qualified

3:58

job candidates . Teams

4:00

that win , including

4:03

universities , too . Harvard

4:05

starts with top tier

4:08

candidates . Not every single

4:10

person gets into Harvard

4:12

. It's higher quality alumni . They're

4:15

more likely to succeed in

4:17

corporate or start their entrepreneurial

4:19

journey or achieve the goals that they

4:21

set out to achieve . Same with the sports team

4:23

. Nobody wants the fifth draft

4:26

pick . If you start with A players , you're

4:28

more likely to succeed . So if

4:30

you're starting with higher quality candidates

4:32

from the get go , there's two companies . Which

4:35

one is more likely to succeed

4:37

? The one that starts with higher quality

4:40

people or lower quality people

4:42

that benefit alone . The fact

4:44

that CEOs are sleeping on this is truly

4:47

insanity . A significant 84%

4:49

of job candidates consider a company's

4:52

reputation as an employer

4:54

when deciding where to apply for a

4:56

job . I guarantee you that

4:59

people that have huge personal brands

5:01

they almost have too many

5:03

applications that they have

5:05

to sift through versus ones

5:07

that don't . They're begging people to

5:09

just start working today . So it's not

5:11

just about attracting employees . It's about

5:13

keeping them . I personally know

5:15

two consultants that

5:17

work for Patrick Bed David . If

5:19

you don't know who Patrick Bed David is , he started

5:21

on YouTube . He built a health

5:23

insurance company , he sold it and

5:26

exited for nine figures , and

5:28

he's continuing to grow his

5:30

influence on all social media platforms

5:33

, including LinkedIn . He has grown

5:35

significantly in the last year across

5:37

a few social platforms . These two

5:39

people they are so bought

5:41

into the culture , especially

5:43

as he grows , because it also positively

5:47

affects their brand . As

5:49

he expands his influence

5:51

. It translates to this increased

5:53

pride , this increased satisfaction

5:56

for them to even be associated

5:58

with him , to be invited to his home

6:01

, to take pictures with him , to

6:03

gain access and personalized

6:05

mentorship from him , because , as

6:07

his social value

6:09

increases , his perceived

6:11

power and all of that increases and

6:14

they're associated with him . Any other company

6:16

can come to them and offer them more money

6:18

, but because they're so bought into the culture

6:21

and their association with the brand

6:23

, it would be hard for them to leave . And

6:25

this is not woo-woo stuff

6:27

. This is backed up by data Employees

6:30

at companies that invest in personal

6:32

branding initiatives are 27%

6:36

more likely to feel optimistic

6:39

about the company's future and

6:41

20% of them are more

6:43

likely to stay at that company

6:45

. 40% are more likely

6:47

to believe that the company

6:50

is more competitive and think about

6:52

it . When you are constantly sharing

6:54

your vision and your employees are

6:56

constantly in front

6:58

of your content and being affected

7:01

by your content the positivity where the company's

7:03

going they feel more secure

7:05

. They don't feel like they're working

7:08

at a company that's gonna be out of business

7:10

tomorrow or they don't feel like they're working

7:12

for someone that's gonna be irrelevant tomorrow

7:14

. Now let's talk about winning

7:17

back employees that you

7:19

may have lost . I was advising

7:21

a CEO that is in a very blue

7:23

collar industry and if you

7:26

don't know blue collar industries , the

7:28

guys kind of jump around companies

7:31

, right , they'll get mad at their

7:33

foreman or their project

7:35

manager . They'll curse them out on

7:37

the job site . The next week they're working

7:39

for the competitor . It happens all

7:41

the time in construction and a

7:43

lot of blue collar industries . But

7:45

what was interesting , that one of the first

7:48

benefits that this CEO they've

7:50

done over a hundred million dollars started

7:53

to see was that , because

7:55

of his visibility on LinkedIn

7:57

, a lot of his top executive

8:00

employees that had maybe gone

8:02

to a competitor started

8:04

to reach out to him

8:06

to work for him again , which

8:08

is so powerful , because that would have taken

8:10

a salary increase , that

8:12

would have taken months of negotiation

8:14

, of reaching out to them , of hounding

8:16

them just to get them back , but they wanted

8:18

to willingly come back because of his

8:21

visibility . So this is the first

8:23

part of it attracting , retaining

8:25

and maybe winning back higher

8:28

quality employees . And when you really

8:30

start to grow your business , you realize at

8:32

the end of the day , it's just about the quality of people

8:34

. So let's talk about connecting

8:37

with power players . When you

8:39

grow your visibility on LinkedIn and position

8:41

yourself a certain way , other

8:43

powerful people , whether

8:45

they are influencers or just

8:48

powerful people within business

8:50

, are more likely to connect with you

8:52

without you even having to personalize

8:54

the connection request . And I'll give you a few

8:56

examples . Over the weekend

8:58

, I found a couple people

9:01

on LinkedIn that specialized

9:03

in partnering with influencers when

9:05

launching a product . One of these people

9:08

is going up against a legacy

9:10

brand and basically positioning

9:12

a drink product . He has taken it from

9:14

almost zero to 250 million

9:16

. The first year I sent him a connection

9:18

request and in less

9:20

than five minutes he accepts . Now

9:23

I have the ability to

9:25

message him whenever I want . The same thing

9:27

goes for Grant Cardone , patrick Bet , david

9:29

, for billionaire Navine Jane , all of

9:31

these people that have been on the podcast

9:34

, just because of the positioning on LinkedIn

9:36

. It gives them a sense of oh , this person

9:38

is trustworthy and I should

9:41

accept their connection request

9:43

. The value of this cannot be underestimated

9:45

. When someone connects with you

9:47

first degree connection on LinkedIn , they're

9:50

almost indirectly endorsing you because

9:52

now their entire network knows that

9:55

you are a first degree connection and

9:57

that they kind of vouch for you in one

9:59

way or another . When more

10:01

powerful people connect with

10:03

you , without even thinking twice , you

10:06

are exposing yourself to more powerful

10:08

people in their network that now

10:10

know that that person vouches for

10:12

you . The other thing is you can

10:15

eliminate cold calls and cold

10:17

DMs if you want to . Personally

10:19

, this was my situation , because the

10:22

only reason why I started

10:24

to create content in the first place , I didn't

10:26

even know what personal brand was . All

10:28

I knew is what I hated , and I

10:30

hated to cold call . I hated

10:32

to cold DM . I hated to talk

10:34

to someone , convince them of my skills

10:36

and then low balling the price . For me

10:38

, content was the answer , because I was like what

10:40

is everyone doing that doesn't cold call ? And

10:43

the number one thing was content , especially

10:45

video . So that's the only reason I started

10:47

. I didn't start to become an influencer , I

10:50

didn't start to build a personal brand . I didn't even

10:52

know what that was . I started because I

10:54

didn't enjoy the process of

10:56

convincing and like pulling someone's arm

10:58

to do business with me . I wanted them

11:00

to be excited about doing

11:03

business with me , to want to do business

11:05

with me , and content for me changed the game

11:07

. So within 60 days , I went

11:09

from having to do 100% outbound

11:12

to changing that and going 100%

11:15

inbound , and the results of that

11:17

were something that I also did not expect

11:19

that when someone reached out to

11:21

me , instead of a prospect

11:23

call being like an interrogation what

11:25

do you do , how can you help us ? And all this

11:28

stuff , they understood more

11:30

or less what I could do for them . It was just

11:32

about clarifying questions and

11:34

more about timeline and the type

11:36

of people , their attitude , their energy , their

11:38

morals and values I could see were much

11:40

more aligned with me , and once I started

11:43

to see that , I was like okay , I'm going

11:45

all in on content If you want

11:47

that experience . I highly recommend

11:50

content and personal branding for that

11:52

reason , because for me , I could

11:54

say that it changed the game . Now , if

11:56

you are someone that actually enjoys

11:58

cold calling and outreach and

12:00

outbound . I would still

12:02

recommend it . I got a message over

12:05

the weekend by someone who helps

12:07

place top sales talent at

12:10

SaaS companies . He messaged

12:12

me over the weekend after positioning

12:15

himself on LinkedIn for

12:17

about a year and this was his

12:19

message . We were in a conversation

12:21

and then he texted back . He said by the way , we've

12:24

been scaling cold email and

12:26

cold calling . We're about

12:28

three to five appointments a day

12:30

. They all use LinkedIn

12:32

to confirm who I am

12:35

and because of my visibility they

12:37

get pre-sold on the call . Wanted

12:39

to say thank you . I know I've been

12:41

slacking a little lately , but I'm trying

12:43

to get back to posting the way I was

12:46

. It doesn't even matter if he continues

12:48

to post at that cadence now , because

12:50

he already did the work and he's seen

12:52

as an authority because of his following

12:55

on LinkedIn . They're kind of vetting

12:57

him and then getting on the calls with him

12:59

with less effort , with less resistance

13:01

, and that in and of itself , is

13:03

so valuable . Shankar , do you want to add

13:05

anything to that ?

13:07

For me it was very interesting to see

13:09

that it can happen much

13:11

quicker than one would expect . Not

13:15

everyone is as far along

13:17

in the journey as you are , but

13:19

I remember a couple of years

13:22

ago I was looking for a

13:24

LinkedIn expert and I found

13:27

an article about you and

13:29

I started following what

13:32

you teach and I

13:35

went from 1500

13:37

connections to 3000

13:39

in a very narrow segment

13:42

. I focus a lot on

13:44

working with healthcare professionals and

13:46

I was very surprised at

13:48

what you described the

13:51

inbound leads and also

13:53

the referrals referrals

13:56

from people who

13:58

I didn't really know that

14:00

they would care about giving me referrals

14:02

in that very narrow

14:04

circle . That started happening very

14:07

, very fast .

14:08

Same thing with clients . The

14:11

ultimate power , I'd say , of personal branding

14:13

is your ability to attract clients with the same

14:15

morals and values as yourself . Not

14:18

only are you going to enjoy working

14:20

with those clients a lot more , but they're

14:22

more likely to communicate better with you . From

14:25

there , you could really design other offers

14:27

that could best serve them , get the results that

14:29

they want . They're more likely to stay

14:32

clients for longer periods of time

14:34

and to refer other people just

14:36

like them with similar morals and values

14:38

, maybe without you even having

14:41

to ask . So when you look at a business

14:43

, retention is so key

14:45

and it's easier to retain clients

14:48

that will do the work , that align with their morals

14:50

and values and that truly you could

14:52

attract just with the messaging that you

14:54

put out there . If not , it could be this

14:57

hamster wheel where you're constantly getting

14:59

clients and then losing them , and

15:01

that's just really , really exhausting . Long

15:03

term Influencing AI's

15:05

future . We won't go too

15:08

deeply into this , but

15:10

there's a AI expert . His

15:12

name is Mogadet . His message

15:15

is that if you truly

15:17

consider yourself a leader , as

15:20

leaders we almost have a

15:22

moral obligation to start

15:24

sharing content , sharing our ideas

15:26

, sharing our morals and values

15:29

on the internet with others , Because

15:32

by doing so , we become a role

15:34

model , not for others in our

15:36

communities that look like us or

15:38

may resonate with our story . Not

15:40

just for them , but for AI

15:43

, for training AI , by being

15:45

an exceptional model showing

15:47

exceptional characteristics through

15:50

content . A lot of that data

15:52

will be used to train AI and

15:54

will ultimately influence

15:56

the future of humanity . What he

15:58

premises and predicts is that if

16:01

even just 1% of leaders start

16:03

to share , start to stand up and

16:05

start to express themselves positively

16:08

with exceptional messages

16:10

on the internet , it will impact

16:12

AI enough to still be good

16:14

for the future of humanity , and we

16:16

may have to do a part two of this room . Maybe

16:19

tomorrow will be part two , because we

16:21

still have building a community

16:23

that is ultimately priceless

16:26

, successful launches

16:28

with a warm audience . I get asked all the time

16:30

, shene , how do I sell my coaching program

16:32

? How do I sell my course on LinkedIn

16:34

? You don't . The answer is

16:37

you don't . The answer is

16:39

you share content that will

16:41

help people and that

16:43

earns their trust , and the

16:45

right ones will reach out to you

16:47

for the link . People are smart

16:49

. If you earn their trust before you ever

16:52

even have to convince them or anything , they

16:54

will literally just be like send me the

16:56

link . Right now I'm not playing . I get

16:58

these messages all the time . There's a strategy

17:00

to this and , again , that's why , if you want

17:02

to really take it seriously , do not

17:05

message me . If you're not going to take it seriously , message

17:07

me the word challenge and I'll send you the link to

17:09

join . But building a successful community

17:12

, successful launches with a warm audience

17:14

selling out in person speaking events

17:16

. There's a podcaster that I listened to . He

17:18

announced his speaking event

17:21

the first in person speaking event ever

17:23

that he's doing , and he sold

17:25

out in 30 minutes . After doing three

17:27

years of content and every single event

17:29

that he'll have in the future , he will also

17:31

sell out in 30 minutes . This is

17:34

a long term mentality , and

17:36

the long term mentality could potentially change your life

17:38

, but not only that . This is much

17:40

bigger than you . This is much bigger than me

17:42

. It's the ripples that

17:44

we have , the impact that we have

17:46

by sharing a message that could potentially

17:48

save someone's life . Give them

17:50

enough hope to stay another day . Give

17:52

them enough hope to leave that toxic job

17:54

and start that business . Give them enough

17:56

hope to not quit on their business

17:59

and keep going . Those are the type of people

18:01

that I want to work with Speaking opportunities

18:03

. I have so many people that get speaking

18:06

opportunities , even board member

18:08

roles , just from their visibility

18:10

on LinkedIn Mentorship

18:12

opportunities , the ability to collaborate

18:14

. I mean this may be a week's series . I

18:16

want to give those in the audience who

18:18

have done the work to maybe build their personal

18:20

brand be able to pour into others

18:22

who are listening so you can raise

18:24

your hand , or if you have a question

18:27

about starting to build your personal

18:29

brand , you could also raise your hand

18:31

, dr Rajesh .

18:32

Thank you so very much . My

18:34

question to you in the era

18:36

of instant gratification , when the

18:38

AI is said to give you the shortcuts

18:41

, how do you

18:43

hold your horses to enforce

18:45

, visualize and

18:48

capitalize the future ?

18:50

The simplest way to do this

18:52

is to just spend more

18:54

time with people that have a very long-term

18:56

mindset . You need to surround yourself with people

18:58

where , if you fail or whatever , they

19:01

kind of giggle and then they lift you

19:03

back up because they didn't

19:05

expect you to have a home run on your first

19:07

try . For me , the community is everything

19:09

. I didn't really start thinking that way until

19:11

I started to see how people that

19:14

made $10 million a year , $40

19:16

million a year and that were building

19:19

companies that had already done $100

19:21

million around me started to think . And none

19:23

of them think in terms of days or months or

19:25

even years . They really do think in

19:27

terms of decades , and I think that rubs off

19:29

, and I think when you have those type of people in your

19:31

corner , it's almost impossible for

19:34

you to lose , especially if they have

19:36

your best interest in mind . That's really the first

19:38

thing . The second thing is

19:40

really to stop thinking about yourself

19:42

in the process and to

19:44

on the micro when you

19:46

don't feel like doing a video . I kind of

19:49

reframe it . If I don't do this audio

19:51

room , maybe someone that could

19:53

start growing the personal brand and go on to impact

19:55

a million people doesn't hear the message . I almost

19:57

have this internal obligation

20:00

and duty to spread the word , and

20:02

that's more of the faith that I have that if

20:04

I don't use the talents and skills at my disposal

20:06

, they will be taken from me , and

20:09

if I do use them to make a positive impact

20:11

in the world , they will just be enhanced

20:13

and magnified . And I think that too

20:15

many people are sitting on talents

20:17

and skills that they were given and they're not using

20:19

them . And what you don't use , you

20:21

lose . So that would be my answer . Thank

20:24

you , dr Rajesh .

20:26

So I think when there

20:28

is a technology such as AI

20:30

that commoditizes the

20:34

ability to be quick and

20:36

eloquent and

20:39

to be creative , then

20:42

automatically that

20:44

starts

20:47

a certain respect

20:50

that it gets . So we need to

20:52

think as content creators

20:54

okay , what's beyond that , what

20:56

is a little bit harder

20:59

to achieve , what cannot be shortcutted

21:02

with AI , and in my opinion , that

21:04

is the ability to build

21:06

trust and also the

21:09

ability to create community

21:11

, and that

21:14

happens with

21:16

whatever is most

21:18

difficult or more

21:20

difficult than the thing that

21:22

the masses have access to and

21:24

, yes , ai is something that the masses

21:27

have access to , but

21:29

using video as an

21:31

authentic communication

21:34

medium to build trust and community . That

21:37

is something that we still , to

21:39

this point , have to do , and to

21:41

learn and to build

21:43

skill and habits around that

21:45

.

21:46

What Shankar is saying is that AI

21:48

is easy and video is hard . Because

21:51

video is hard , you have to show up

21:53

. You have to have the courage to share your message . You

21:56

got to do a little makeup . Right , how to do

21:58

a little makeup ? Just from this 40

22:00

minute message , I could get 30 short

22:03

clips that could go on and maybe generate

22:05

at least a million views across

22:07

different platforms . So now I have

22:09

leverage , but it took time . I

22:12

had to wake up this morning , I had

22:14

to exercise , I had to get in the groove

22:16

, I had to do makeup , I had to set up

22:18

the equipment and all of that is

22:20

resistance and is hard . I could have

22:22

just had chat GBT , write

22:24

this transcript , run it through the machine

22:27

with an AI voice and still be in

22:29

bed in my pajamas , and that's what most

22:31

people will do and that's why most

22:33

people will be replaceable .

22:34

Well , first of all , thank you for

22:37

the content this morning and getting

22:39

up and putting the work in because it

22:41

does matter , and I want to just

22:43

give a little testimony based

22:46

on everything you shared , and

22:48

I've gotten to know Shanae

22:50

and Sean Carr personally over

22:53

the last few weeks as part of a cohort

22:55

of people doing what she's describing

22:57

. But I came to know

22:59

her through her content

23:01

back in 2018 , 2019

23:04

. When she started , I was in a

23:06

corporate position responsible for

23:08

building a profile and a platform and a brand Personal

23:12

brand for our CEO , the company I worked

23:14

for and leaned into

23:16

what she was putting out there

23:18

. So for the next three

23:21

, four years , applying

23:23

what I was learning through her content

23:25

, I succeeded in growing

23:27

that person's platform , building that

23:29

platform and then , when I jumped out

23:31

into business just

23:33

over a year ago , begin seeking

23:36

out the coaches that I needed . When

23:38

the opportunity arose to join a

23:40

cohort and be part of this and

23:42

I took the four day video challenge . It's a great

23:45

entree in understanding how

23:47

to start building that and

23:49

now digging deeper into

23:51

that consistent placement

23:54

, got to host a room myself this morning

23:56

and had some great interaction with people

23:58

. I'm still getting some great feedback

24:00

. Can't stress enough the

24:02

importance of getting the right people

24:05

, investing in the coaching and putting

24:07

the training to work . So , shanay

24:09

, thank you , shankar , thank you those

24:12

on this audio today , at the

24:14

very least , follow and engage

24:16

and , if you're in that position , take

24:18

the opportunity to join and jump

24:20

in . So appreciate y'all .

24:22

That's truly what gives me other than

24:24

family . My daughter gives me the

24:26

greatest sense of achievement . It's not just about

24:28

me growing anymore , it's when I see other

24:31

people grow and they have a chance to influence

24:33

other people's lives , like through their audio

24:35

rooms or through their live video events and

24:37

their influence grows , their newsletter grows

24:39

, and that just makes me happy because they'll

24:41

be able to go on and make a positive impact

24:44

with that influence . And you're definitely one

24:46

of those people , Roy . I know you say the automatic

24:48

feeling or emotion is distrust

24:51

. How important is personal branding , do

24:53

you think ? Because I think that's a way of earning people's

24:55

trust . You couldn't be more right .

24:57

People want to get to know you and I

24:59

cited some research this morning that

25:02

a company does every year

25:04

. It's called the Edelman Trust Barometer and

25:06

what I shared in the room was that their

25:08

findings , through surveying

25:11

tens of thousands of people every

25:13

year for the last 20 years , in the most

25:15

recent surveys , their finding was that distrust

25:18

is the default human

25:21

emotion . Now , right , so

25:23

I'll say that again distrust is the default

25:25

human emotion , which means all

25:27

of us are starting behind the line

25:30

, way behind the line . It's not

25:32

just they don't know us and don't trust

25:34

us , they're programmed now , we're all programmed

25:36

now , because of everything we've gone

25:38

through , to not trust . And it's

25:40

important for you to take responsibility

25:43

for the relationship to be intentional

25:46

. And in this day and age , on this

25:48

platform , part of that is

25:50

being consistently present in

25:52

a way that you're being generous

25:54

. You're giving away the things

25:57

that most people might say oh , you need

25:59

to sell that . No , no , no , no , no . You

26:01

give away your best stuff . Seth Godin says

26:03

this he gives away his best stuff and they'll

26:05

buy his book to memorialize

26:08

having had that content . That's

26:10

meaningful , that's a real relationship

26:13

that you're striking out to have with people , not

26:15

a transactional engagement

26:17

If you're just out there searching to close a

26:19

sale , it's a transactional engagement

26:21

you're looking for . If you're seeking and building

26:23

relationships , you're creating lifetime

26:26

engagements .

26:27

I love it . Thank you so much , roy

26:29

, and we are out of here . We'll continue

26:32

with the list . Tomorrow I have my

26:34

private community meeting coming up , so I

26:36

have to go . But God bless you all and

26:38

have a phenomenal day . Ciao .