What if you could penetrate a new real estate market and build a successful team from scratch? This can be a tall order, but not for our guest, Lance Willard of the Willard Home Team. With an inspiring 17-year journey in real estate, Lance divulges his secrets to breaking into the real estate market, building relationships, and creating a powerhouse team. We navigate through his transition to a new state and how he employed cold calling, circle prospecting, and relationship building to earn his name in the field.

This episode isn't just about making your mark, it's also about maintaining it. Ever wondered how to stay connected with your clients? We glean insights from Lance's unique strategies - from offering free coffee to passersby to sending handwritten cards. But it doesn't stop there, Lance also elaborates on how he fosters a team environment that inspires creativity, innovation, and risk-taking. He provides valuable advice on preparing your team to excel in the industry, and the importance of high touch in real estate.

Lastly, we delve into the nitty-gritty of team structure, lead generation strategies and communication methods. Lance talks about his unique approach of introducing himself with his phone number to potential clients, and the significance of frequent quality assurance calls. Join us as we unpack this wealth of insights from a seasoned professional, and learn how to build a strong team that can weather any storm in the real estate market.