For business leaders, the ultimate head-scratcher is how to achieve sustainable growth. Scaling up is like trying to solve a Rubik's cube blindfolded - a real puzzle. You'll face a slew of complex issues, from finances to sales/marketing strategies to team structure. It's a thrilling but tough ride, like trying to navigate a rollercoaster in the dark. But with the right mindset and strategy, you can conquer the challenge and achieve sustainable growth for your business.
I had the honor of interviewing Bob Norton, founder of Airtight Management, CEO Boot Camps, and Entrepreneurship University. Having already led, built, and scaled multiple companies, he is currently assisting business leaders in devising growth strategies and scaling their ventures. He is a speaker, an author of many training programs, and the host of CEO Mastermind Group.
Bob shared insights on the challenges and opportunities around raising capital and scaling businesses. He outlined several management strategies to deal with expected operational challenges during strategy execution.
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